The Brief
To develop a stand that can be placed across all public spaces
in the country to aid in the promotion of Savlon.
Rupee 1/- will be charged for the dispense of sanitizer to ensure
the cost of operations is not a hassle.
The stand can hold a 5L capacity and will dispense 2ml of liquid,
thereby providing 2500 uses per refill.
The Challenge
To find a convenient way to communicate and educate customers and simultaneously infuse the idea of sanitization in their daily routine.
The stand can hold a 5L capacity and will dispense 2ml of liquid, thereby providing 2500 uses per refill.
The Understanding
Savlon is an immensely trusted brand for antiseptic liquidand handwash.
Using the brand's credibility, we can promote Savlon Hand Sanitizer by engaging with the consumers through product
education and socially relevant messages.
The idea
We need a product that personify Savlon's expertise,
communicates our difference and makes us a one stop
solution for germ free hands.
Provides the people with reasons to notice while motivating
purchase. Align with customers needs and expectations.
Idea Conclusion
Trusted and easily accessible sanitization
Developing an eye-catching stand to create a pit stop in the consumer's daily routine.
Leveraging the point of contact to showcase the brand
ideology such as how Savlon can sanitize anywhere
and everywhere.
Our Priority
To seize consumers attention and make an impact by:
The stand can hold a 5L capacity and will dispense 2ml of liquid, thereby providing 2500 uses per refill.
- Providing an unforgettable experience
- Easy to use
- Assuring Safety
- Showcasing a product in a tangible & approachable way